Google Search Console Kaise Use Karein

Google Search Console Kaise Use Karein – Step by Step Guide

1) GSC kyun zaroori hai?

Google Search Console (GSC) ek free aur powerful tool hai jo Google khud deta hai—taaki aap dekh sakein ki aapki website search results me kaise perform kar rahi hai, aur kahan improvement possible hai. Aap beginner blogger ho, small business owner, ya content creator—GSC aapko batata hai:

Kaun-se keywords se traffic aa raha hai iska ptaa lgega.
Kaun-se pages pe sabse zyada clicks aur impressions mil rahe hain iska ptaa lgega.
.Indexing ya technical errors jo ranking ko rok rahe hain iska ptaa lgega.
Kis tarah ke updates karne par aapki visibility better ho sakti hai iska ptaa lgega.

2) Setting Up Google Search Console (2–5 minute ka kaam)

Step 1: Login

search kre google search console
Apne aap Gmail se sign-in kar lijiye.

Step 2: Add Property (Website add karni hai)

Aapke ispe do options aate hain:

Domain Property – poore domain ko cover karta hai (http/https, www/non-www sab).
URL Prefix – sirf ek specific version (jaise https://www.example.com/).

Recommendation: Beginners ke liye Domain Property best rehti hai—ek baar me sab versions cover ho jaate hain.

Step 3: Verify Ownership

Google ko proof chahiye ki site aapki hai. Common methods:

Firsts method DNS record add karna (domain registrar me).

Second method HTML file ko root folder me upload karna.

Third method HTML meta tag ko <head> me add karna.

Fourth method Google Analytics / Tag Manager association.

Verification successful? Great! Kuch ghanton me data aane lagta hai (kabhi-kabhi 24–48 hrs lag sakte hain).

3) Key Features & Unka Use

Performance – Queries (keywords), clicks, impressions, CTR, average position.
URL Inspection – Ek page Google ne kaise crawl/index kiya, live test, Request Indexing.
Indexing > Pages – Konsa page index hua, konsa exclude hua & why (errors/warnings).
Indexing > Sitemaps – XML sitemap submit karke crawling ko smooth banaiye.
Experience > Core Web Vitals – Speed, interactivity & visual stability ke real-world metrics. (“Mobile Usability” report retire ho chuki hai; ab focus Core Web Vitals & overall page experience par hai.)
Security & Manual actions – Hacked content, policy violations, penalties ki info.
Links – External (backlinks) & Internal links ki consolidated report.
Enhancements (if applicable) – Breadcrumbs, sitelinks search box, etc. (agar structured data implement hai).

4) Step-by-Step: Har Feature ko Easy tarike se kaise use karein

(a) Performance Report: “Kis cheez se traffic aa raha hai?”

Open: Performance → Search Results

Metrics samjhiye:
- Clicks: Users ne kitni baar aapke site par click kiya.
- Impressions: Kitni baar aapka site dikhai diya.
- CTR (Click-Through Rate): Clicks ÷ Impressions × 100 aise pta kre
- Average Position: Google me aapki approx ranking (aam tor pe lower is better).

Filters use karein:

Date range: Last 28 days vs Previous 28 days kre (trend samajhne ke liye).
Search type: Web / Image / Video / News (ise Web se start karein).
Queries: Kaun-se keywords perform kar rahe hain.
Pages: Kaun-se URLs best/worst perform kar rahe hain. bhut jruri hai
Countries & Devices: India + Mobile pe focus helpful hota hai.

Action ideas:

Low CTR, high impressions? → Title & Meta Description ko zyada relevant + curiosity-driven banaiye. Emojis/Clickbait avoid karein; clarity & benefit-led wording use karein.
Position 8–20 pe stuck? → Content me search intent match karein, FAQs add karein, better internal links dekar topical authority build karein.
Winning queries ko identify karke unpe supporting posts likhiye (content cluster).

Pro Tip: Har week “Top gaining” aur “Top losing” queries note kijiye; losing ke liye content refresh plan banaiye.

(b) URL Inspection: “Single page ka health check”

Kahan milega: GSC ke top search bar me URL paste karein.

Aap dekh sakte hain:

Indexing status: “URL is on Google” ya reason of exclusion.
Crawl details: Last crawl date, canonical, robots info.
Live Test: Live version crawl karke issues dikhata hai.

Request Indexing kab karein?

Naya page publish hua.
Existing page me major updates hue.
Technical issue fix ke baad re-crawl chahiye.

Note: Request Indexing pe quota hota hai; baar-baar submit karne se process fast nahi hota. Fixes karne ke baad ek baar request karein aur normal crawling ka wait karein.

(c) Indexing > Pages: “Kyun index nahi ho raha?”

Open: Indexing → Pages

Common statuses & fixes:

Discovered – currently not indexed: Crawl budget ya quality signals low. → Internal links badhaiye, thin content improve kijiye.
Crawled – currently not indexed: Google ne dekha but index nahi kiya (quality/duplication issue). → Content depth, originality, E-E-A-T signals improve.
Excluded by ‘noindex’: Agar intentional hai to theek; agar nahi to meta robots/HTTP header check karein.
Alternate page with proper canonical: Duplicate/variant pages me canonical sahi lagaya?
404 / Soft 404: Broken ya very thin pages fix/remove & redirect (301) karein.

Workflow: Har week “Why pages aren’t indexed” list nikaliye → Quick wins (redirects, canonicals, internal links) pe kaam kijiye.

(d) Indexing > Sitemaps: “Google ko map dikhaiye”

Apna sitemap URL (e.g., https://example.com/sitemap.xml) add karein.
“Success” status & discovered URLs check karte rahiye.
Agar aapke paas multiple content types (blog, products) hain, to separate sitemaps helpful rehte hain.

(e) Experience > Core Web Vitals: “Speed & UX ki asli report”

GSC real-world (Chrome User Experience Report) data se batata hai ki users ko Loading (LCP), Interactivity (INP), aur Visual Stability (CLS) kaisi mil rahi hai.

Poor → Needs improvement → Good buckets me pages grouped hote hain.
Specific issue (e.g., LCP too slow) pe click karke affected URLs dekhiye, then PageSpeed Insights se page-level fixes (image compression, caching, CSS/JS optimizations) implement kijiye.

Mobile Usability report retire ho chuki hai; focus Core Web Vitals & overall page experience guidance par rakhiye.

Quick wins:

Hero image ko compressed + next-gen format me serve karein.
Critical CSS inline, non-critical JS defer karein.
Layout shifts (CLS) ke liye images/videos me width/height set karein.

(f) Security & Manual Actions: “Penalty ya hack? Yahin pata chalega”

Security issues: Malware, hacked content, injected links—immediate action lein.
Manual actions: Spammy links, thin/AI-spun content, structured data abuse—jo bhi violation ho, fix → Request Review.

Pro Tip: Backlink profile clean rakhiye; spammy links disavow karna last resort hai—pehle outreach se removal try karein.

(g) Links Report: “Kaun link kar raha hai? Aap khud kaise link kar rahe ho?”

External links: Top linking sites, top linked pages, top anchor texts.
Internal links: Kaun-se pages ko aapne sabse zyada link diya.

Use cases:

Jo pages highly linked hain, unhe pillar content banaiye.
Jo pages money/important hain unko internal links dekar authority pass karein.
Anchor text ko natural rakhein; over-optimized anchors avoid karein.

5) Tips & Best Practices: Maximum ROI nikaaliye

A. Weekly Ritual (30–45 min)

Performance → Queries: Top gainers/losers note karo; losing pages ko refresh plan.
Performance → Pages: CTR < 2% & impressions high? Title/Description improve karo.
Indexing → Pages: New exclusions/errors? Quick fixes implement karo.
Links: Naye backlinks aaye? Kis content ne attract kiya—waise aur topics plan karo.

B. CTR Improvements (Fast wins)

Search intent ko headline me reflect karo (“2025 Guide”, “Step-by-Step”, “Checklist”).
Meta description me benefits + clarity (“Learn keyword research with free tools in 10 minutes”).
Structured data (FAQ) jahan relevant ho (duplicates ya spam avoid).

C. Content Refresh Formula

Old post open karo → Queries tab me dekho kaun-se keywords close hai (positions 8–20).
Same page pe new subheadings/FAQs add karo jisse wo queries better target ho.
Fresh stats, screenshots, internal links add karo → Request Indexing. (Remember, repeated requests speed up nahi karte; quota hota hai.) Google for Developers

D. Internal Linking Smartly

Har new post se at least 3–5 relevant old posts ko link do.
Pillar pages (guide/ultimate) se cluster posts ko link karo (and vice-versa).
Anchor text me topic clarity ho (“on-page SEO checklist”), lekin exact-match ka overdose mat karo.

E. Technical Hygiene

Sitemap hamesha updated.
Robots.txt me galti se important sections disallow na ho.
Duplicate content me canonical tags sahi lage ho.
404s ko 301 redirects se handle karo jahan suitable ho.

F. Core Web Vitals Priorities

Largest Contentful Paint (LCP): Hero image optimize, server response time low.
Interaction to Next Paint (INP): Heavy JS कम karo; third-party scripts audit.
Cumulative Layout Shift (CLS): Image/video size attributes, font swap strategies.

Google ke mutabik, good Core Web Vitals ka hona page experience ke liye recommended hai.

G. Analytics Association

GSC ko GA4 se associate karke Search queries + onsite behavior ka combined view paaiye (landing pages ki quality samajhna easy ho jaata hai).
Top landing pages me bounce/engagement check karke content improvements plan karein.

H. Don’ts (jo beginners aksar karte hain)

Keyword stuffing titles/descriptions me.
Har chhoti update ke baad bar-bar Request Indexing—zaroorat par hi karein.
Thin pages (200–300 words) ko index karwana—quality & depth pe focus karein.
Random backlinks kharidna—penalty ka risk.

6) Conclusion: Aapki daily SEO habit

Google Search Console ko “rocket science” mat samajhiye. Ye ek daily habit ban jaye to data aapko clearly batata hai ki kya kaam kar raha hai aur kya fix karna hai.

Is guide me aapne seekha:

GSC setup karna 3 simple steps me.
Performance, URL Inspection, Indexing, Sitemaps, Core Web Vitals, Links & Security ka real-world use.
Actionable routines (weekly ritual, CTR fixes, content refresh, internal linking) jisse organic growth accelerate hoti hai.

Aaj hi login kijiye, top 5 queries identify kijiye, 1–2 pages refresh kijiye, sitemap verify kijiye, aur Request Indexing (jab meaningful change ho). Kuch hi hafton me aapko clear improvements dikhne lagte hain—because data-driven SEO always wins.

dseohum

Seo guru Page 2