SEO guru Page 1

(SEO )Search Engine optimization

SEO is a marketing discipline focused on growing visibility in organic (non-paid)

search engine results. SEO encompasses both the technical and creative

elements required to improve rankings, drive traffic, and increase awareness in

search engines. There are many aspects to SEO, from the words on your page

to the way other sites link to you on the web. Sometimes SEO is simply a

matter of making sure your site is structured in a way that search engines

understand.

SEO isn't just about building search engine-friendly websites. It's about making

your site better for people too.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search

engines, Google, Bing, and Yahoo!. Although social media and other types of

traffic can generate visits to your website, search engines are the primary

method of navigation for most Internet users. This is true whether your site

provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people

looking for what you offer. Search engines are the roadways that make this

happen. If search engines cannot find your site, or add your content to their

databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry

extraordinary value. Experience has shown that search engine traffic can make

(or break) an organization's success. Targeted traffic to a website can provide

publicity, revenue, and exposure like no other channel of marketing. Investing

in SEO can have an exceptional rate of return compared to other types of

marketing and promotion.

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are

always working to improve their technology to crawl the web more deeply and

return better results to users. However, there is a limit to how search engines

can operate. Whereas the right SEO can net you thousands of visitors and

increased attention, the wrong moves can hide or bury your site deep in the

search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost

rankings so that content will be placed where searchers will more readily find

it. The Internet is becoming increasingly competitive, and those companies

who perform SEO will have a decided advantage in visitors and customers.

How search engine work?

Search engines have two major functions: crawling and building an index, and

providing search users with a ranked list of the websites they've determined

are the most relevant.

A search engine crawler is a program or automated script that browses the

World Wide Web in a methodical manner in order to provide up to date data

to the particular search engine. While search engine crawlers go by many

different names, such as web spiders and automatic indexers, the job of the

search engine crawler is still the same.

●Crawling-

This fetches all the web pages linked to a particular website. A software known

as crawler or a spider or Googlebot does crawling.

● Indexing-

It creates index for all the fetched web pages and keeps them into a giant

database from where retrieval is also possible. It can be understood as

identifying the words and expressions that accurately describe your page.

● Processing-

It involves the processing of search request by comparing search string in the

search request with the indexed pages in the search engine database.

● Calculating Relevancy-

As there could be more than one page contains the same search string;

relevancy calculation helps in checking the relevancy of each of the pages.

 

For any keyword search on a search engine, thousands of results may

occur. Ranking of your page is measured by the position of your web pages

displayed in SERPs (search engine result pages).

How to do seo

In order to get started with your website’s SEO all you need to categorize your

efforts into three phases: -

1.Keyword Research process.

2.On page SEO

3.Off Page SEO

The above given process has to be implemented to every webpage of your

website

Keyword research Process: -

To Benefit from Keywords, You Need to Know How to Find (and Use) ThemIf

you can master the art of finding awesome keywords for your business —

you’ll not only benefit from more search engine traffic – but you’ll also know

your customers better than your competition.

Types of keywords-

1- primary

2- secondary

3- high searched

4- low searched

5- high competitive (quantity,

quality)

6- low competitive

7- Seasonal

8- Misspelled

9- Money (shoes, buy shoes)

10- Long tail/phrase.

 

After when you have completed your keyword research process for every

webpage of yours, now it’s time to start your On page SEO Process.

On page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank

higher and earn more relevant traffic in search engines. On-page refers to both

the content and HTML source code of a page that can be optimized.

A better on page SEO will help webmaster to provide a very precise

information about the website’s content to search engine while crawling.

Basically, we have to do two things under on page SEO: -

1. Tag generation and implementation

2. Content optimization.

Meta tags are snippets of text that describe a page’s content; the meta tags

don’t appear on the page itself, but only in the page’s code. We all know tags

from blog culture, and meta tags are more or less the same thing, little content

descriptors that help tell search engines what a web page is about.

The only difference between tags you can see and tags you can’t see is

location: meta tags only exist in HTML, usually at the “head” of the page, and

so are only visible to search engines (and people who know where to look).

The “meta” stands for “metadata,” which is the kind of data these tags provide

– data about the data on your page.

If you want to find out whether a given page is using meta tags, just right-click

anywhere on the page and select “View Page Source.”

A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part

at the top, or “head” of the page, is where the meta tags could be

The two types we’ll discuss here are:

●Title Tag - This is the text you'll see at the top of your browser. Search

engines view this text as the "title" of your page.

●Meta Description Attribute - A brief description of the page.

Title Tag

A title tag is an HTML element that specifies the title of a web page. Title tags

are displayed on search engine results pages (SERPs) as the clickable headline

for a given result, and are important for usability, SEO, and social sharing. The

title tag of a web page is meant to be an accurate and concise description of a

page's content.

Bottom of Form

It Was The Best of Times, It Was The Worst of Times, It Was The ...

https://example.com/your-url-goes-here

Most snippets are limited to two lines, and we still generally recommend a 160-character limit for

your Meta descriptions, but Google can allow exceptions in certain cases.

For the most accurate results, view on a desktop browser.

Code sample

Optimal format

Primary Keyword - Secondary Keyword | Brand Name

8-foot Green Widgets - Widgets & Tools | Widget World

 

Optimal title length

Google typically displays the first 50–60 characters of a title tag. If you keep

your titles under 60 characters, our research suggests that you can expect

about 90% of your titles to display properly. There's no exact character limit,

because characters can vary in width and Google's display titles max out

(currently) at 600 pixels.

Why are title tags important?

Title tags are a major factor in helping search engines understand what your

page is about, and they are the first impression many people have of your

page. Title tags are used in three key places: (1) search engine results pages

(SERPs), (2) web browsers, and (3) social networks.

1. Search engine result pages

Your title tag determines (with a few exceptions) your display title in SERPs,

and is a search visitor's first experience of your site. Even if your site ranks well,

a good title can be the make-or-break factor in determining whether or not

someone clicks on your link.

2. Web browsers

Your title tag is also displayed at the top of your web browser and acts as a

placeholder, especially for people who have many browser tabs open. Unique

and easily recognizable titles with important keywords near the front help

ensure that people don't lose track of your content.

3. Social networks

Some external websites — especially social networks — will use your title tag

to determine what to display when you share that page.

Keep in mind that some social networks (including Facebook and Twitter) have

their own meta tags, allowing you to specify titles that differ from your main

title tag. This can allow you to optimize for each network, and provide longer

titles when/where they might be beneficial.

 

How do I write a good title tag?

Because title tags are such an important part of both search engine

optimization and the search user experience, writing them effectively is a

terrific low-effort, high-impact SEO task. Here are critical recommendations for

optimizing title tags for search engine and usability goals:

1. Watch your title length

If your title is too long, search engines may cut it off by adding an ellipsis ("...")

and could end up omitting important words. While we generally recommend

keeping your titles under 60 characters long, the exact limit is a bit more

complicated and is based on a 600-pixel container.

Some characters naturally take up more space. A character like uppercase "W"

is wider than a lowercase character like "i" or "t". Take a look at the examples

below:

The first title displays a full 77 characters because the "ittl" in "Littlest" is very

narrow, and the title contains pipes ("|"). The second title cuts off after only 42

characters because of wide capital letters (like "W") and the fact that the next

word in the title tag is the full website name.

Try to avoid ALL CAPS titles. They may be hard for search visitors to read, and

may severely limit the number of characters Google will display.

Keep in mind that, even within a reasonable length limit, search engines may

choose to display a different title than what you provide in your title tag. For

example, Google might append your brand to the display title, like this one:

Here, because Google cut off the text before adding the brand (the text before

"..." is the original text), only 35 characters of the original title were displayed.

See more below about how to prevent search engines from rewriting your title

tags.

Keep in mind that longer titles may work better for social sharing in some

cases, and some titles are just naturally long. It's good to be mindful of how